Vision 2020 is a global alliance of public and private actors coordinating sustainability efforts and activities in the coffee sector.
The logo icon for Vision 2020 is inspired by the branch of a coffee plant. Three beans are used to represent the alliance of all three companies and the branch extends beyond the circle to suggest continual growth and reach. The intention is to create an approachable and easily recognizable brand
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The combination of red and dark brown/purple work together to create a strong and harmonious palette. Together these two colors still hold a similar warmth as the typical coffee brown, but give the brand more of it’s own distinct feel.
